I recently tested your Noir Reglisse Taranta Calf sneaker and I was impressed with the attention to features that provide durability and comfort. Like the lining of the inner sole of the shoe going all the way opposed to the half-insole all the major brands use. Why not cut costs like all the others?
We do not have an intermediary, we deal directly with our workshops, which allows for obtaining a fair price. The choice of a workshop in Europe and not in France, also allows us to obtain a lower production cost and offer a boot around 200 € and a sneaker 150 €. While maintaining an irreproachable quality: Italian leather, sewn shoes.
Where are your materials sourced?
Our raw materials come from Italy, from leather to soles to accessories and the JUCH stamp affixed to shoes. Our manufacturing is done in a workshop in Europe, more exactly in Romania. Quality work in European standards. We go twice a year to Romania to control the production, make our prototypes and develop a relationship of trust with our craftsmen.
Why would anybody buy JUCH as opposed to any other sneaker brand
We seek to bring a new breath to the world of footwear. A simple, minimalist and worked design. The use of beautiful materials, with a proposal of innovative materials and colours. We are developing the first pineapple fiber sneakers.
We now know the iconic JUCH models: the Taranta sneaker and the Fischer boots. We rework each collection, taking into account our customers, trends, observations. We preferred to focus on two flagship products.